It more about optimizing their website, Business profile and adding content that would be relevant for potential leads to be interested in the specific programs they were offering.
While their ad budget was only at $1500 per month, we really had to show some results to eventually have them agree that a larger ad budget would grow their business phenomenally. We really had a lot of competition and we had to re optimize their website fully in order to correctly speak to leads about their fantastic services.
We had to create a custom website that presented the firm for their true value being a moderately sized firm. They had a great deal of confusion to directly pinpoint on a conclusion that made the deciding members happy and comfortable. We were able to craft a detailed discovery process that helped them outline the vision and voice that represented their brand well. We didn't have a lot of SEO challenges other than building good backlinks to add to their credibility and authority in the field.
His website was a mess in general. Many on page SEO issues but also many excess coding issues that led to his website being very slow in loading and overall function. He also had many malware issues on his website which we were able to clean up. His overall website needed and overhaul in terms of how it spoke and converted leads on the website into paying clients.
The business owner had no real ownership of his online presence. His website, his SEO matters, were all controlled by a marketing agency that would not let us identify anything we needed on the website's backend when we were building a new website that was almost identical. His on page SEO and all off page and technical SEO was all starting from zero. All of his assets like images and content we had to retrieve ourselves and recreate.